Web Communication Training

Web Communication Training

Web Communication Training

No matter how savvy your strategy, if your communications are shaky, the whole effort looks weak in the end. Because writing is such an important piece to the puzzle—online like anywhere else—Midlothian Web Solutions offers individual training sessions, on-site group workshops, and webinars on a variety of communication topics.

Emails move at a sometimes frightening pace. Web content juggles a dual-audience of human readers and search algorithm web crawlers. Social media strategies seem to change by the week. You want to make sure that you’re on top of your game. We’re here to help that cause.

Our web communication trainings include:

Professional Email Writing

Emails are designed for quick communication, but these correspondences need to be crafted as articulately and as carefully as any other business publication. Simple typos, informalities, or confusing language can lower the esteem of the entire company for the client or customer on the receiving end.

This workshop (offered in lengths from 1 – 4 hours) reviews:

  • Email etiquette
  • Professionalism and credibility through language-use
  • Common grammar/spelling mistakes and how to avoid them
  • The placement of proper punctuation
  • The necessity of knowing your target audience
  • Tips for writing successful subject lines
  • Strategies for clarity and brevity
  • The importance of a clear call to action
  • Proof-reading tactics
  • And more

Power Blogging

Blogging allows a connection with audiences like never before, but balancing search engine optimization (SEO) and captivating content can be a challenge. Content for the sake of content is a waste of time and energy, and writing in the voice of your brand is essential. But blogging is a skill like any other. Specific tactics can be taught to elevate your language and better your results.

This 1 hour workshop reviews:

  • Successful title composition
  • The building blocks of a powerful hook
  • Keyword portfolio integration
  • Hyperlinks as a language
  • Simple HTML alterations for SEO
  • Organizational methodologies
  • Proof-reading tactics
  • Editorial calendar creation
  • And more

Social Media Communication Strategies

Tactics on how to make the most out of writing for the web change all the time, and this is especially true in the world of social media. Knowing which audiences prefer which networks, the ideal days and times to post in each, and sharing strategies can make all the difference.

This workshop (offered in lengths from 1 – 4 hours) reviews:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Tumblr
  • Pinterest
  • Instagram
  • YouTube
  • SnapChat
  • And more

Writing for the Web

Writing the content for a website seems so simple, but to optimize your language for both your human and non-human audiences, there’s a lot to consider. You need to be thorough but concise, thoughtful of important keywords but not keyword stuffing. There are specific steps you can and should take to make the most of your efforts.

This 1 hour workshop includes:

  • Keyword identification
  • The integration of a keyword portfolio
  • Professionalism and credibility through language-use
  • Common grammar/spelling mistakes and how to avoid them
  • The placement of proper punctuation
  • The necessity of knowing your target audience
  • Strategies for clarity and brevity
  • The importance of a clear call to action
  • Hyperlinks as a language
  • The optimization of headers through basic HTML
  • Proof-reading tactics
  • And more

Writing Well: It’s All in the Details

No matter how experienced the communicator, sometimes a refresher on grammar, punctuation, and word choice can help. English textbook jargon can be intimidating, but the terminology isn’t what’s important. The goal is to be understood, without any messy typos or missteps getting in the way.

This workshop (offered in lengths from 1 – 2 hours, easily paired with our other workshops) reviews:

  • Punctuation
  • Word Choice
  • Sentence Structure
  • Proof-reading Tactics
  • The Value of Knowing Your Audience
  • Communication best-practices
  • And more

Training sessions can also be custom built for your exact needs and audience.

Is your language living up to its potential?

Connect with us to learn more about our training sessions today.