Welcome to

Midlothian Web Solutions

Global Reach. Local Touch.



Specializing in the valuable space where tech and text meet, Midlothian Web Solutions is proud to be a one-stop shop for everything a business needs online. There’s more to a web presence than just being present. With the right strategy, development, and communications in place, any business can find success

Websites should be a small business tool, not another complexity to overcome. Think of us as your neighborhood resource, whether you’re just down the street or across the globe. Looking for ecommerce expertise? A sleek brochure website? Ghostwriters for your corporate blog? Reliable hosting and support? Whatever your needs, responsive, easy-to-talk-to web professionals can be hard to find. Let us be yours.

Midlothian Web Solutions is a proud member of:
Chesterfield Chamber of CommerceMidlothian Business Alliance


Small business website solutions and enterprise level applications can be hard to wrap your head around. When you need a tech industry adviser, Midlo Web is here to help.


We provide not only individualized website design and development but also personalized training and support for the systems we build. We aren’t overseas. We’re right around the corner.


Web content shapes the understanding of your business. These days, your digital first impression is as important as any other. Your voice and your authority matter. We’re ready to get started when you are.





Web Solutions

Maybe you know your web presence could be stronger, but you don’t know where to start. Maybe your systems are outdated, and you’re unfamiliar with updated solutions. Maybe you have a goal but no idea how to get there. This is where we come in.

Petrofy Web Strategy

There’s a lot for a business to consider in this digital age. Website strategy, content strategy, social media strategy, and more seem to by changing by the week. Falling behind can be detrimental to your business, but you don’t have to keep up. That’s what we’re here for.

Web Development

Whether it is a content management system, corporate intranet, ecommerce platform, or any other web solution, we provide not only personalized development but also personalized training and support for the PHP platform-based systems we custom-build for you.

Ecommerce Solutions

Customized, feature rich, open-source ecommerce solutions like Magento create new possibilities for B2B and B2C retailers. Integrating third-party systems such as inventory management, invoicing, and shipping can allow you to focus your time and energy elsewhere.

Content Writing

When the copy is done well, your business becomes a trusted source; your website picks up traffic; and new leads are generated. When it’s done poorly, even the most polished company comes across as amateurish. Let our team take projects off of your already loaded plate.

Social Media Management

Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube… It’s a lot to even consider, not to mention manage. Likes, shares, retweets, pins… Social media strategies change by the minute. From individual training sessions and community workshops to full social media campaigns, we’ve got you covered.

Search Engine Optimization (SEO)

Having an effective web-presence means customers need to be able to easily find your business online. There’s power in high search engine result page (SERP) ranking. Let us take you there. URL structure, page titles, site mapping, and keyword portfolio integration are just a few of the SEO techniques we specialize in.

Content Management Systems

WordPress, Drupal, and similar frameworks allow for easy-to-manage, engaging online experiences from blogs to advanced Internet applications. Utilizing the PHP language, we build content management systems that put control in your hands with a straightforward authoring environment.

Website Design

There’s a difference in template-based websites and websites designed by visual professionals. Our award-winning graphic designers can construct your website’s theme, complementary infographics, and so much more. Websites can look outdated in only a few year’s time. Make sure yours is as fresh as the rest of your business.

Domains, Hosting & Email

Having a vigilant and reliable host for your website can be a huge asset as a company navigates the ever-changing internet waters. From 24-hour turnaround on security patches to weekly backups, we’ve got you covered. Need business email addresses or security certificates (SSL) too? Not a problem. We can take care of you.


Web Communication Training

Your web presence is only as strong as the content you craft and the communications you send on a daily basis. Precise, concise language matters in this age of limited attention spans. That’s why we offer training sessions and workshops for groups or individuals. When we say we’re a full service web solutions company, we mean it.

Meet the Team


The Team


Executive Team


Kris Spisak

Content Specialist
& Co-founder

With a Bachelor of Arts from the College of William and Mary and a Master of Liberal Arts from the University of Richmond, Kris Spisak began her career as a college writing instructor. However, after six years in the classroom, she decided to shift her work toward professional writing and editing, first founding K. S. Writing, a company with a mission to bolster the literary arts community by connecting professional creative writers with businesses in need of their communication skills, and later partnering with Frank Petroski to found Midlothian Web. Kris has always had a fascination with the ways one can capture an audience with language—from knowing the rules of grammar to finding the right voice to applying the right web strategies for search engine optimization (SEO). The place where right brain and left brain meet is her favorite place to work.

Kris remains dedicated to following technology trends and innovations. She also still acts as a professional editor, helping those pursuing their publication dreams. Her book, Alright? Not All Right: 100 Writing Tips for the Curious or Confused, is designed for this audience as well as all who might have forgotten (or blocked out) everything their English teachers ever told them. She is pursuing the publication of her first novel.


Frank Petroski

Web Strategist
& Co-founder

Frank is a Zend PHP Certified Engineer who received his Bachelor of Science in Computer Science from Philadelphia University in 1999. Joining the Internet industry in the late ‘90s, Frank experienced the monumental rise of the dot-com era and the historic burst of the dot-com bubble first-hand. Dedication, agility, determination, and initiative defined the successes of that era, and these traits were the foundation for Frank’s launching of Petrofy, a web development company focused on delivering a cutting-edge Internet presence to its clients. Frank believes in the collaborative and participatory culture of the worldwide development community and has embraced Open Source Initiative—particularly the PHP platform. He not only enjoys developing and implementing innovative applications utilizing the latest Internet-based technologies, he also enjoys tackling new challenges with a vast array of tools in his belt.

First at Petrofy and now at Midlothian Web Solutions, he has remained dedicated to responsiveness, integrity, and becoming a true partner in every client’s success. When he isn’t in front of his computer, he can often be found playing volleyball, bowling, cheering for the Philadelphia Eagles/Flyers/Phillies, or spending time with his family.

Sheila Sheppard

Senior Copywriter

A graduate of the College of William and Mary with a BA in English, Sheila Sheppard Lovelady began her career in the nonprofit sector, where she applied the power of the written word to improve communities. For her work in this area, Style Weekly selected her as a member of their Top Forty Under Forty class of 2009. Sheila has also been a stakeholder in several small businesses, including a medical practice and a sustainable landscaping operation. In her spare time, she enjoys playing fiddle, hiking, spending time with her husband and daughter, as well as writing fiction and creative non-fiction.

V. Lee Hawkins

Senior Web Designer

V. Lee Hawkins has acted as the managing art director and designer of two award-winning Richmond Magazine lifestyle publications: bimonthly shelter publication R•Home and biannual Richmond Bride. She is a winner of multiple Virginia Press Association Awards, including 2013 and 2010 Best in Show: Presentation; 2013, 2011 and 2009 1st Place, Page Design; and 2006 1st Place, Informational Graphics. A graduate of James Madison University with a BA in Graphic Design, Lee has been an active member of the Richmond Ad Club. She is also a life-long road-tripper with a passion for travel, music, and adventure.

Robert Steele

Senior Web Developer

With a wealth of technical skills and a background in various programming languages from PHP to JavaScript to SQL, Robert Steele is a top-notch software developer. With more than 20 years of development experience, he’s a problem solver, able to find elegant solutions to difficult problems and always looking for a better way to accomplish the task at hand. Robert is a graduate of the University of Waterloo with a Bachelor of Mathematics in Mathematics and Computer Science. He was born and raised in Richmond, Virginia and is a proud father of three.






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Tel: 804.496.1582


Mailing Address:
​1201 Sycamore Square Dr. #692
Midlothian, VA 23113